Privacy Policy

From Your First Click to The Final Whistle: Your Privacy Comes First

At TEG Sport, we live for sport and that means protecting the privacy of our fans, event attendees and subscribers with the same dedication we bring to delivering the best live sporting events. This Privacy Policy explains how TEG Sport handles your personal information.

To keep things simple, we use a few key terms throughout this Privacy Policy:

When we say “TEG Sport”, “we”, “our” or “us”, we’re referring to TEG Live Pty Ltd (ABN 25 150 055 100) in Australia.

When we refer to “personal information”, we mean any information or opinion that identifies you (or could reasonably identify you), either on its own or when combined with other details.

When we talk about how we “handle” your personal information, we mean activities like collecting, using, storing, sharing or updating it, whether online, on paper or in conversation.

If you have any questions about this Policy or how we handle your personal information, please refer to the Contact Us section below.

About this policy

This Privacy Policy applies to the personal information we handle in connection with our sporting events business, including when you subscribe to our news and event updates, attend or purchase tickets to events promoted or managed by TEG Sport, interact with our website (www.tegsport.com.au), affiliated sites or social media channels or communicate with us by any means.

References in this Privacy Policy are primarily made to the Privacy Act 1988 (Cth) (Privacy Act). As a global company, our fans are located all over the world. In addition to adhering to the requirements of the Privacy Act and Australian Privacy Principles (APPs), we will fulfill our responsibilities under relevant privacy and data protection legislations, including New Zealand, Singapore, Hong Kong, China, Malaysia, Philippines, European Union, the United Kingdom and the United States.

In instances where the laws differ, we will apply the law that offers the greatest protection for personal information.

By providing your personal information to us, you consent to us handling that information in accordance with this Privacy Policy. If you are employed by us, please contact our People team about how your personal information is handled. If you are applying for a role with us, please refer to the TEG Talent Privacy Policy.

If you have any questions about this policy or how we handle your personal information, please contact our Privacy Officer using the contact details in the Contact Us section below.

What personal information does TEG Sport handle about me?

The types of personal information we handle about you depend on how you interact with us. Generally, this may include:

Contact and identity information

• Your name, email address, postal address and phone number
• Date of birth and gender
• Your postcode (e.g. as provided when subscribing to our newsletter)

Transaction and ticketing information

• Transaction details relating to any purchase(s) you have made or that have been made on your behalf
• Credit card and payment details (if you make a purchase with us)
• Booking references and ticketing history

Marketing, preferences and engagement

• Your preferences, including shows and events preferences
• Your seating preferences, waitlist or ballot entries
• Your responses to competitions, surveys, promotions or research
• Your marketing preferences and opt-in status
• Content you submit to us (e.g. competition entries, photos or videos)
• Mailing list subscriptions and communications history

Digital and device information

• Your interactions with our website (including events you view and promotions you activate) and social media channels
• Device and browser details, website usage statistics and location data (if enabled)
• IP address and device identifiers
• Clickstream information

Event attendance and venue-related information

• Details relevant to attending a TEG Sport event, including accessibility requirements
• CCTV footage and other security recordings at TEG Sport events or associated venues
• Images or video footage captured for promotional or media purposes

Responsible adult details

Where an event requires that a participant under a specified age be accompanied by or supervised by a responsible adult, we may collect the name and contact details of that responsible adult. See the Children’s privacy and responsible adult section below for more information.

Biometric information

Biometric data (such as facial recognition or fingerprint data) where required for event access, security or identification purposes and only where permitted by law and with your consent.

Health information

Any relevant health information required to meet your accessibility requirements, where you have provided explicit consent.

Professional or business-related details

If you are a representative of a partner, sponsor, venue, sporting club or association, government agency or contractor: your business contact details and role information.

Performer and touring talent information

For athletes, performers and talents: name, contact details, passport and visa details, and ad hoc health information (e.g. medical reports) required to facilitate travel, accommodation and visa arrangements.

How do we collect your personal information?

We collect your personal information when you interact with us, either directly or through trusted partners and services that support our operations. We collect your information:

Directly from you – for example, when you subscribe to TEG Sport news, register your interest in an event, contact us with an enquiry or participate in a promotion.

From other sources. This includes:

• Ticketek Entertainment Group (TEG) – companies part of the TEG, such as Ticketek, TEG Live or Ovation.
• Event Partners – being any third party involved in the operation, promotion or delivery of a TEG Sport event, including venues, event organisers, sporting clubs, associations, co-promoters, performers or performing act, funding bodies or sponsors.
• Service providers and strategic partners – who help us operate our business, such as:
  • marketing and digital agencies;
  • Research, analytics and development partners,
  • data enrichment or verification partners, and
  • publicly available databases.

Through analytics or combining datasets – in some cases, we may derive personal information by combining or analysing datasets. While individual datasets may not identify you, they may become identifiable when grouped or analysed together.

From time to time we may collect, use or hold your information for other purposes. Where necessary, we will let you know at the time of collection.

Why do we collect and handle your personal information?

We collect and handle your personal information to deliver a compelling, secure and personalised fan experience, to manage, deliver and promote live sporting events and related products and services and to run our business effectively. This may include:

• Managing your subscription and keeping you informed. We use your details to send you TEG Sport news, event announcements and special offers you have signed up to receive.
• Processing your event registration or ticket purchase. Where TEG Sport facilitates ticket purchases (through Ticketek or other channels), we may receive or use your personal information to process transactions or confirm event access.
• Processing your merchandise and other purchases. When you make a purchase with us, we process the payment and deliver the product (digitally or physically).
• Supporting refunds and exchanges. If you request a refund, exchange or replace a purchase, we collect information to verify your identity and process your request.
• Assisting with enquiries and support. If you contact or engage with our customer solutions team, we collect information to help respond to your questions, complaints or accessibility requests.
• Keeping your records accurate and up to date. This includes storing current contact and transaction details for account, communication and legal purposes.
• Keeping you informed about events. We may use your details to send important updates, such as cancellations, reschedules or changes to event details.
• Ensuring event and workplace safety. This includes using CCTV, managing access to venues, recording incidents, and keeping attendees, staff and Event Partners safe.
• Running competitions, surveys and promotions. If you participate, we collect relevant details to manage entries, select winners and use submitted content (such as any photograph or videos shared with us).
• Sending marketing communications. If you have opted in, we will send you promotional communications about future events, rewards and news from TEG Sport or trusted third parties. You can opt out at any time.
• Tailoring your experience. We use your activity and preferences to recommend events or offers and to improve how our platforms look and feel.
• Delivering online advertising. We may show you personalised ads and promotions across websites and social platforms using tools like data analytics, audience segmentation and matching.
• Analysing trends and improving our services. Your feedback, survey responses and usage patterns help us build better tools and fan experiences.
• Performing data analytics and research. We may conduct research, predict trends and create aggregated reports (which do not identify you) for our internal use or for our commercial partners. Any data shared with commercial partners for research and analytics purposes will be de-identified or aggregated prior to disclosure. Where personal information is proposed to be shared with a commercial partner for that partner’s own research, analytics or commercial purposes, TEG Sport will obtain separate, explicit consent from the individual before any such disclosure is made.
• Managing touring performers and talent. We collect performer and talent information to organise and promote our productions, facilitate travel and accommodation arrangements, and (where applicable) assist with visa applications for entry into Australia and other countries.
• Managing professional relationships. We collect information to engage with sponsors, co-producers, venues, sporting clubs, service providers and other business contacts.
• Protecting against fraud and ensuring event safety. We monitor for suspicious activity and safeguard your data, event access and transactions.
• Managing business operations. We collect and use information to support daily business activities (including staff and contractor management) and to facilitate business changes such as mergers, restructures or sales.
• Meeting legal obligations. We handle your information to comply with applicable laws, respond to law enforcement or regulators and enforce our legal rights.

What if you don’t want to give us your personal information?

Where it is lawful and practicable to do so, we will give you the option of not providing personal information when you deal with us.

However, if you do not provide us with the personal information we request, this could impact the level of service we are able to provide to you. For example, we may not be able to contact you in the case of an event cancellation or venue change, we may not be able to properly respond to your enquiry or investigate your complaint or we may not be able to fully process your transaction.

For athletes, performers and talent, the provision of certain personal information (such as passport and visa details) may be a necessary condition of your engagement with us where it is required to facilitate travel, accommodation and visa arrangements.

How do we use your information for marketing and how can you opt out?

If you subscribe to receive promotional communications from us (including by signing up to our mailing list), we may use your personal information to send you news, offers and updates about our shows, experiences and the products and services of our event partners and the wider TEG family brands. Depending on your communication preferences, this may include email, SMS, in-app and push notifications and mail.

Please note that when you sign up to our mailing list, we may also share your email address with event partners and ticketing partners in connection with specific events. You will be informed of this at the time of sign-up.

You can unsubscribe from receiving marketing communications at any time by:

• Using the unsubscribe facility in any marketing email or SMS we send you; or
• Contacting our Privacy Officer using the details set out in the Contact Us section below.

Please note that even if you unsubscribe from marketing messages, we may still send you important service-related communications, such as event cancellation notices or updates about changes to our terms and conditions.

You can also contact our Privacy Officer at any time if you do not want us to disclose your details to other organisations, such as our related companies or third parties, for marketing purposes.

Sometimes we extract information from our collected records to produce aggregated data that does not identify individuals. We use this aggregated data for research purposes and may share it with third parties.

Who might TEG Sport disclose my personal information to and why?

Like most businesses, we work with third parties to deliver great fan experiences. We may share personal information we hold about you with:

• Ticketek Entertainment Group. We may share your information with other TEG entities, their contractors (such as data management providers), and any TEG successors. TEG entities include Ticketek, TEG Live, Ovation and any entities that may in future become part of the TEG or in which TEG may have an interest. We may share your information for purposes including ensuring it is accurate, complete and up to date, producing anonymised and aggregated data for the benefit of other TEG entities and enabling us and other TEG entities to better understand and meet your needs and interests.
• Event Partners. We may share your information with Event Partners so they can manage the event and meet their operational and customer service responsibilities. This may include contacting you about event schedule changes, start times, safety measures or accessibility details. If you consent, Event Partners may also use your personal information to provide you with promotional material. You may change your preference to receive promotional communication at any time directly with the relevant Event Partner.
• Third parties. We may share your personal information with trusted third-party contractors and service providers who help us operate our business and deliver our events and related services. These third parties support us across a range of functions including operating our IT systems and infrastructure, fraud detection and prevention, marketing and digital media services, customer communications (e.g. email and SMS distribution), data cleaning and enrichment, demographic and behavioral analysis, identity verification, customer relationship management and analytics and product development. We also engage third parties who provide storage, hosting, printing, fulfilment and other operational support services necessary to run our business efficiently.

Otherwise, TEG Sport will only disclose your personal information

• where we are required to do so by law;
• where the disclosure is permitted under the Privacy Act; or
• where you have consented to the disclosure.

When we work with third parties, we require them to handle your personal information securely and in compliance with all relevant privacy laws.

Does TEG Sport disclose personal information to overseas recipients?

For the purpose of providing you with our services, we may transfer, process and store your personal information outside of Australia, where we or our third-party service providers operate.

Whenever we share personal information overseas, we take reasonable steps, before the disclosure is made, to ensure that the overseas recipient will handle the personal information in a manner consistent with the Privacy Act and the Australian Privacy Principles. They are only permitted to use the personal information for the specific purpose for which it was shared.

We may share or store your personal information in a number of countries, including New Zealand, the Philippines, the United States, the United Kingdom, European Union member states, Malaysia, Singapore and Hong Kong. For example, from time to time we may disclose personal information to related TEG entities based in those countries.

How do we keep your information secure?

TEG Sport takes the security of your personal information seriously. We implement a range of physical, technical and administrative safeguards designed to protect your information from misuse, interference, loss and unauthorised access, modification or disclosure.

We store your personal information in secure systems, including electronic databases managed by trusted third-party data storage providers. These systems use industry-standard security protocols and technologies such as encryption, firewalls, intrusion detection systems and virus scanning tools. Data transmitted during internet transactions is encrypted and stored data is protected in secure systems that are not publicly accessible online.

Access to our systems is restricted to authorised personnel who are required to use unique login credentials and undergo training in the secure data handling. Our employees are required to treat personal information held by TEG Sport as confidential and to comply with our internal privacy protocols.

We also take steps to safeguard information collected through our website, including through the configuration of cookies and tracking technologies to maintain visitor anonymity where appropriate. More information on this is available in our Cookies Statement.

While we take all reasonable steps to protect your personal information, no data transmission or storage system is guaranteed to be 100% secure. If a data breach occurs that is likely to result in serious harm, we will notify you in accordance with our obligations under the Privacy Act.

Cookies, tracking and advertising

How we use cookies and tracking technologies

When you visit our website, we use methods such as cookies and pixel tracking to collect information including your IP address, general location (such as your postcode and region), the pages you visit, your preferences and browsing behaviour. This helps us:

• Enhance your experience while using our website and provide a more personalised service;
• Understand how visitors interact with our website and improve its layout and functionality; and
• Show you relevant content on our website and our partners’ websites.

Sharing data with advertising partners

We may share this information with our advertising partners (including companies that TEG Sport allows to place advertisements on its web pages) and other third parties for the purpose of providing you and others with more targeted event information and/or an enhanced advertising experience both on and off our website. For example, if you visit our website, ad serving companies may collect information such as your domain type, your IP address and clickstream information. For further information about this, we suggest you refer to the privacy policies of Adobe Analytics, Google Marketing Platform and Google Analytics. You can read more in our Cookies Statement.

Managing your cookie preferences

You may manage or refuse cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of our website.

Using cookies for research and improvements

We further use cookies to measure, collect, analyse and report anonymised data from our website, as well as for general marketing and research purposes. This helps us better understand our users and improve the design and functionality of our website. All tracking is carried out in a way that maintains visitor anonymity where appropriate.

Links to third-party websites

Our website may contain links to third-party websites (including show-specific microsites for our productions), for your convenience and information. When you access a non-TEG Sport website, TEG Sport is not responsible for the privacy practices of that site. We suggest that you review the privacy policies of each site you visit.

How long does TEG Sport keep my personal information?

We keep your personal information for as long as necessary to deliver our services, meet our legal obligations, resolve disputes and support our business operations. The amount of time we keep your information depends on the nature of that information and how you interact with us. For example:

• Marketing preferences: If you have opted in to receive marketing communications, we will retain your contact details and preferences until you update them or unsubscribe. If you choose to unsubscribe, we will record your request and action it in accordance with our legal obligations, including obligations under the Spam Act 2003 (Cth).
• Purchase and transaction records: We retain order and payment information for as long as needed to manage refunds, verify past transactions, or comply with legal and tax requirements. Online payment may be processed by our online payments service provider PayPal Braintree. For more information on how PayPal Braintree processes and stores your personal information see PayPal Braintree’s Privacy Policy.
• Cookies and website usage data: We retain information collected through cookies and tracking technologies for a limited period to improve your online experience and support marketing and analytics.
• Athlete, performer and talent information: We retain information collected in connection with touring productions for as long as is necessary for operational and legal purposes, including obligations arising from visa, travel and insurance arrangements.

When we no longer need your personal information, we will either delete it or de-identify it so that it can no longer be used to identify you.

Children’s privacy and responsible adults

Some of our events may welcome attendees under the age of 18. Where this is the case, those attendees may be required to be accompanied by a responsible adult.

When collecting personal information in relation to minors, we may also need to collect limited details of the responsible adult (for example, name and contact details). The personal information of the responsible adult will be collected and managed in accordance with this Privacy Policy.

If you are providing us with the personal information of a responsible adult, please ensure that you have obtained their consent before doing so.

We do not knowingly collect personal information directly from children under the age of 15 without the involvement of a responsible adult. If we become aware that such information has been provided to us without appropriate consent, we will take reasonable steps to delete it promptly.

Does TEG Sport use Artificial Intelligence (AI)?

TEG Sport may use artificial intelligence (AI) technologies, including machine learning algorithms, to enhance our services and support our business operations. These technologies may assist with tasks such as data analysis, personalisation, customer support and improving user experience.

Any personal information processed by AI systems is handled in accordance with this Privacy Policy and in compliance with regulatory requirements. We take reasonable steps to ensure that AI tools are used responsibly. We do not sell or share your personal information with third-party AI providers for their own marketing or profiling purposes. Where AI tools are provided by third parties, we ensure that appropriate data protection and confidentiality agreements are in place.

If you have any concerns about our use of AI, please contact us using the details in the Contact Us section below.

Contact Us: Managing your information and raising concerns

Requesting access or corrections

You have a right to request access to the personal information that TEG Sport holds about you and to seek its correction. To do so, please contact our Privacy Officer using the details below.

Verifying your identity

Before we can give you access to your personal information, we will need to verify your identity. This includes confirming your contact details (such as your email address and phone number).

Fees for Complex Requests

We do not charge you a fee for making such a request. However, if fulfilling your request requires a significant amount of time due to its complexity or scope, we may charge a fee to cover the effort involved in consolidating the personal information you have requested. If a fee applies, we will inform you of the estimated cost in advance, so you can decide whether to proceed.

Response time

We aim to respond to requests for access or correction within 30 days. If we need more than 30 days to complete your request, we will notify you.

When we may decline a request

There are circumstances under the Australian Privacy Principles where we may be permitted to refuse access to or correction of your personal information. If this occurs, we will notify you in writing and explain the reasons for our decision.

How to contact us

If you would like to access or correct the personal information TEG Sport holds about you or have any queries regarding this Privacy Policy or the information that we hold about you, please contact our Privacy Officer using the detail below:

Email: [email protected]

Making a complaint

We take privacy seriously and will investigate your complaint or concern carefully. Our aim is to respond as promptly as possible, generally within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC):

Phone: 1300 363 992
Website: www.oaic.gov.au
Complaints form: https://www.oaic.gov.au/privacy/privacy-complaints

For users in the European Economic Area (EEA) and UK

Depending on your location, you may have certain rights regarding your personal information under applicable privacy and data protection laws.

If you are located in the European Economic Area or the United Kingdom, the General Data Protection Regulation (GDPR) or UK GDPR provides you with the following rights, subject to certain legal exceptions:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate personal data
• Erasure: Request deletion of your personal data in certain circumstances
• Restriction of processing: Request that we limit how we use your personal data
• Data portability: Receive your personal data in a structured, commonly used format and transmit it to another controller
• Object: Object to processing based on legitimate interests, direct marketing or processing for research or statistical purposes
• Withdraw consent: Where we rely on consent, withdraw it at any time (without affecting the lawfulness of processing before withdrawal)

You also have the right to lodge a complaint with your local data protection supervisory authority.

Marketing Communications

Where required by law, we will obtain your consent before sending you marketing communications or sharing your personal data with third parties for their marketing purposes. You may withdraw your consent or opt out of receiving marketing communications at any time by using the unsubscribe mechanism in our communications or contacting us at [email protected].

Exercising Your Rights

To exercise any of these rights, please contact our Privacy Officer at [email protected].

Updates to this Privacy Policy

We may update this Privacy Policy from time to time. The most current version is always available on our website at www.tegsport.com.au or by contacting our Privacy Officer using the contact details above.

This Privacy Policy was last updated August 2026.